New product design, packaging, website, and full go-to-market strategy. One trade show later, 500+ qualified B2B leads and orders shipping.
Dave Westerfield
Founder, Wear Wellness
Here's how we built a $1M pipeline for a wellness brand by entering a $26B industry nobody was touching.
Wear Wellness had a great product and $5M in revenue — but they were stuck. Same channels, same buyers, no growth strategy. Dave was a one-man band handling sales, marketing, pricing, and ops with no support.
Problem
The company had a great product and solid revenue — but key gaps held them back:
Revenue was dependent on the same recurring channels with no diversification strategy
No CRM, no email marketing, no outbound systems — Dave was running everything alone
No presence in commercial or promotional markets despite being a perfect fit
No sales materials, pitch decks, or trade show assets to enter new markets
They had the product. They didn't have the infrastructure for B2B or strategy to grow.
What We Did
We didn't reinvent their brand — we translated it for a new audience.
New Product Designs for Commercial Corporate Buyers
We built new positioning, channel-specific assets, and a go-to-market strategy built for B2B buyers — not their existing retail customers.
Identified the opportunity: Researched 6+ commercial industries and identified promotional products as the highest-upside channel — a $26B market with zero competition from wellness brands
Built the B2B infrastructure for Commercial Buyers: CRM, lead tracking, email marketing system, LinkedIn outbound campaigns, Google Analytics, sales process and pipeline.
Created every asset they needed: Product renderings, 3D mockups, sample kits, pitch decks, packaging concepts, and a full website redesign
Executed a full trade show launch: Prepped materials, built audience segmentation strategy, and took Wear Wellness to PPAI — the largest promotional products show in the country
This product redesign single handedly produced 500+ leads at the PPAI Tradeshow in Jan 2026
Results
Within 6 months, the results spoke for themselves:
11x lead growth — from 100 leads to 1,100 in 9 months
500+ qualified leads from one trade show — including conversations with Verizon, Disney, Hyatt, and American Airlines
29% email open rate — 2x the industry average
$1M pipeline built with 15+ active deals converting simultaneously
Only wellness brand in the promo space — multiple buyers asked for exclusivity
More images of new product branding and design targeting commercial buyers
Where They Are Now
Wear Wellness is on a path to grow as additional $1M in gross sales by end of 2026. The promo channel alone projects $500K+. Infrastructure is built, pipeline is active, and multiple trade shows are booked for 2026. They went from a one-man operation to a team with systems, strategy, and momentum.
How We Can Help You
Wear Wellness had the product but no path into new markets. We built the strategy, the assets, and the systems — then opened a door into a $26B industry nobody else was looking at.
If you want to explore how we can find untapped revenue channels for your brand, book a call here.
We'll look at where you are today and map out what's possible.
.png)