SW
From New York to Los Angeles
We exist at the intersection of east and west.
Where creative meets business.
We work with founders who want a sharper, more profitable brand — in a creative-strategic way.
Approach
Our Approach
The four disciplines at the spine of our work.
Fractional Support
A senior brand seat for founders ready to hire fractional support.
The strategic mind behind brand. Positioning, identity, and category narrative — shaped by what competitors aren't doing and where culture is moving.
Performance leadership across ads, funnels, audience strategy, and channel mix. We decide where to put dollars, where to pull back, and which channels bring leads through the door.
AI integrated into research, creative production, and operations. The leverage that lets creativity and execution compound.
Engagements
For founders who want focused engagements during a period of growth.
A complete brand identity. Logo and wordmark, color palette, typography system, verbal voice, and the brand guidelines the team operates from daily. Built from the ground up, or recast at the next stage.
A fully built website. Positioning, copy, design, development, and the CMS architecture behind it. On Shopify, Webflow, WordPress, or AI-assisted. Chosen for commerce, speed, and quality.
A complete product packaging system. Manufacturing-ready design, product renderings, and print-ready files. With optionality to partner with trusted US print partners. Ready for DTC, retail, and wholesale.
A full creative engine for Meta and TikTok. Static and motion ad creative built for the brands who want to win their category. Deep research using AI to define category-winning creative concepts.
A complete sales toolkit. Decks, pitch materials, conference and tradeshow assets. The marketing materials that hold the brand register.
Testimonials
Increased Lead Gen“Sabrina got us into the Promo Products space, and our business hasn't seen this many leads and sales in 7 years. B2B is where we needed to be — I'm so happy we stopped chasing retail.”
Dave Westerfield — Founder, Wear Wellness
3x Revenue“Sabrina helped me command prices not 1x, not 2x, but 3x what I was charging — and I landed a client at the new rate in two weeks.”
Melissa N. — Founder, Peak Performance
Profitable Launch“When we launched our supplement, we needed to generate revenue, FAST. We worked with Sabrina on GTM positioning, and got our first 5 figures in sales.”
Rachel Heun — Founder, Skinshield Pro
Sharper Story“The audit definitely delivered — it was a highly valuable process for us and helped sharpen both our story and supporting materials.”
Anonymous — Founder, Cold Plunge Brand
Principal
Founder · Sinclair West
Built in New York. Practiced in Los Angeles.
Sabrina founded Sinclair West to honor the four disciplines that shape modern business: AI, creative, business, and culture.
The realization: each one matters, and none of them works alone.
The practice exists to bring all four into harmony. To make the work compound instead of compete.
Read more on Substack
