3x'd our service pricing and landed a client at the new rate in 14 days.

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Melissa Nanavati, founder of Peak Performance, wanted to translate their expertise to a more premium buyer. In two weeks, we repositioned her entire offer and she was closing at 3x her previous rate.

The Problem

Melissa had the skills but key gaps were holding her back:

1. Couldn't figure out pricing for a more premium buyer
2. Messaging didn't match the value she was delivering
3. No positioning strategy to command higher rates

She was undercharging and blending in.

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What We Did

1. Rebuilt her positioning: Redefined how she articulates what she does and who it's for — so it lands immediately
2. Overhauled her messaging: Created clear, differentiated language that separated her from everyone else in her space
3. 3x'd her pricing: Not incrementally — we tripled her rates based on the actual value she delivers
4. Gave her the confidence and framework to sell it: Not just a new price tag — a new way of showing up in every conversation

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Results

Within two weeks:

1. 3x price increase — from undercharging to commanding her full value
2. New client landed at the new rate — in 14 days
3. Better retention — higher-paying clients showed up more committed
4. Complete clarity on how to position and sell her offer going forward

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How We Can Help You

Melissa had the expertise but no strategy to charge what she was worth. We repositioned her offer, rebuilt her messaging, and she saw results in 14 days. If you're sitting on value you're not capturing, book a call here.

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